Hybrid Flow

Themes

Shopify themes without the off-the-shelf feel.

Come to us with finished designs, an early idea or a blank page. We can lead the creative direction and design, then build a fast, responsive Shopify storefront around your brand.

We can deliver a full custom theme or take on a smaller, more technical job: theme speed optimisation, building a new section or feature, fixing a stubborn issue or strengthening accessibility.

Whatever the scope, we work through navigation, product choices and responsive behaviour so the experience is clear, on-brand and easy to shop. Flexible controls give ecommerce teams room to launch campaigns and build new pages after handover.

Arksen Shopify website home page featuring an expedition vessel at sea

Shopify theme implementation · multi-category storefront

Arksen

We implemented the Arksen website on Shopify.

The build brings expedition vessels, technical apparel, experiences and editorial stories into one storefront. Responsive Shopify templates handle the different formats, while the in-house team manages the content.

arksen.com ↗
Roberson Wine Shopify home page with editorial wine photography

Shopify migration · structured catalogue and editorial

Roberson Wine

Roberson - a leading independent wine merchant based in West London - approached us wanting to move their business over to Shopify with a fresh new site.

The site needed to display a kind of modern elegance, preserving the culture and history of the wines they sell without looking stuffy and old-fashioned in the process. To achieve this, we allowed the site to remain somewhat open and airy throughout, using a muted palette of wine-like colours mixed with simple yet sleek type, with graceful and nuanced moving parts that were never overused.

The site not only sells wine, but provides profiles on the numerous different producers that Roberson specialises in (mostly from California and France). This needed some additional expertise as it went outside the normal scope of what Shopify as a platform can offer natively. Thus we were required to make extensive, creative use of the Admin API to integrate this data into the platform.

You can visit Roberson's site here: robersonwine.com ↗

LVLS Sportswear Shopify website with its dimensional brand splash

Custom Shopify theme · configurable products

LVLS

We were approached by LVLS Sportswear to design and build their new Shopify site from scratch.

We agreed the site had to stand out, building on the sleek, impactful styling of existing sportswear websites by adding in an asymmetrical "levelled" feel with sloping, angled elements to reflect the asymmetrical nature of the brand's products. The results were fantastic.

On top of this, the site included:

  • A custom "product builder" page that allows visitors to fully customise several different aspects of their purchase before ordering
  • A splash-screen homepage that showcases high-quality, full-screen images of athletes wearing the product in a way that's user-friendly and easy to navigate

Compared to LVLS' previous site, this redesign resulted in:

  • 24% lift in website visitors
  • 21% increase in total sessions
  • 86% increase in total revenue
  • 83% increase in total orders
  • 182% increase in returning customer rate
  • 82% increase in conversion rate
  • 5% increase in average order value
lvlssportswear.com ↗